Be Authentic When Writing for Generation Y Writing for generation Y is the final post in our series about cross-generational communication. Someone once said, “Good business is based on good communication.” Communicating the right way with different generations is important to your success. Writing traditionalists, baby boomers or generation Xers has its special challenges. In
Be Fast When Writing for Generation X Writing for generation X is the third post in our series about writing for today’s workforce. With its mix of generations, the modern workplace is filled with people of all ages. So to get your message right it’s important to be aware of different communication styles. I know
Do you need to write an effective sales letter? Knowing how to write an effective sales letter or document enhances an executive’s or employee’s value to the organization. But it requires careful research, thought and discipline. Why not learn from a master, Warren Buffett, when you need to write an effective sales letter. Buffet is
Be Open When Writing For Baby boomers This post on writing for baby boomers – my own generation – is the second in the series on how to write for different generations. As I point out in my book, Write Now and my post, Know Your Audience, shape the style and tone of your message
There are a few of differences in vocabulary between British English and American English. Hearing an American say “I like your pants” could induce panic in a British person, who may assume that the American can see their underwear, rather than their trousers. Using the wrong words is not too serious a mistake, though, as
Be Diplomatic When Writing For Traditionalists In my book, Write Now, I say that good communication starts with knowing your audience. Suppose you have to write to an older individual (notice I don`t use the word “old.”) It’s someone you could call a traditionalist. The Generational Imperative calls them the “Silent” generation. In my post,
founder
