digital audiences

Digital Audiences Like Short Text Holy Short Attention Span, Batman! You need to keep your reader’s attention. That’s probably the most important aspect to this series on writing for a digital audience. Reading a webpage is not like reading a book. There are probably thousands of other websites that cover the same topic that you’re …

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“I lost track of time” is a much more useful phrase that “i was chronologically discombobulated”, and while they’re both saying the same thing, you’ll lose a lot more readers by using the latter phrase. Keep your language to the point, easy to understand and familiar and you’ll keep your readers.