English writing techniques

5 Things to Know When Writing For Generation Y

Be Authentic When Writing for Generation Y Writing for generation Y is the final post in our series about cross-generational communication.  Someone once said, “Good business is based on good communication.”  Communicating the right way with different generations is important to your success. Writing traditionalists, baby boomers or generation Xers has its special challenges. In …

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5 Things to Know When Writing For Traditionalists

Be Diplomatic When Writing For Traditionalists In my book, Write Now, I say that good communication starts with knowing your audience. Suppose you have to write to an older individual (notice I don`t use the word “old.”) It’s someone you could call a traditionalist. The Generational Imperative calls them the “Silent” generation. In my post, …

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