Why Should You Use Visual Communication in Business Writing? Your goal as a business professional is to produce clear writing. As I point out in Write Now, informative and persuasive writing makes you look better. It also holds your readers’ attention. It keeps them glued to your text. And it helps sell your ideas, products …
Be Authentic When Writing for Generation Y Writing for generation Y is the final post in our series about cross-generational communication. Someone once said, “Good business is based on good communication.” Communicating the right way with different generations is important to your success. Writing traditionalists, baby boomers or generation Xers has its special challenges. In …
Be Fast When Writing for Generation X Writing for generation X is the third post in our series about writing for today’s workforce. With its mix of generations, the modern workplace is filled with people of all ages. So to get your message right it’s important to be aware of different communication styles. I know …
Do you need to write an effective sales letter? Knowing how to write an effective sales letter or document enhances an executive’s or employee’s value to the organization. But it requires careful research, thought and discipline. Why not learn from a master, Warren Buffett, when you need to write an effective sales letter. Buffet is …
Be Diplomatic When Writing For Traditionalists In my book, Write Now, I say that good communication starts with knowing your audience. Suppose you have to write to an older individual (notice I don`t use the word “old.”) It’s someone you could call a traditionalist. The Generational Imperative calls them the “Silent” generation. In my post, …
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Picture the Audience In my book, Write Now, I describe 15 simple steps for good writing. Step 1 is know your purpose. You need a objective or goal for writing. This may be to inform, to persuade or to build goodwill. Step 2 is know your audience. “There is no way you will achieve your …
