How to Write with Coherence

Writing with coherence makes you a better writer In my book Write Now: Business Writing That Gets Results (p. 99), I talk about three ways to achieve good writing:  you need “paragraph unity, development, and coherence.” Paragraph unity and development are easy to understand. But the notion of coherence is a little more difficult to

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Use Familiar Language For Digital Audiences

“I lost track of time” is a much more useful phrase that “i was chronologically discombobulated”, and while they’re both saying the same thing, you’ll lose a lot more readers by using the latter phrase. Keep your language to the point, easy to understand and familiar and you’ll keep your readers.

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